Tour de Fitness began as a local guerilla marketing campaign to raise awareness on youth fitness. TDF has received several awards and recognition to date: Best Guerilla Marketing Tactic by USC in ’09, a presenter at the annual IDEA Fitness convention in ’10, as well as a nomination for the best event from the Governor’s Fitness Council in ’10. TDF and has grown to include the community and business at large as community rallies to spread the importance of youth fitness. O2 MAX is excited to not only partner with KooDooz, (a cause based company for kids) for the second year in a row, but to also have the support of the Santa Monica Chamber and Buy Local of Santa Monica.
Slathered in a war paint of sunblock and clad in army colored shirts, wearing Accusplit pedometers the Santa Monica community rallies to support youth fitness.
Host Daniella Monet, from Nickelodeon’s Victorious, will lead the marchers as they walk 6 miles stopping to hydrate, refuel and engage in various fitness activities led by:
- YogaWorks & Kim Rowe
- Celebrity Trainers Natasha Kufa & Dion Jackson
- Dance Instructor & Choreographer Ilyse Baker (also teaches Daniella Monet dance)
- Angel City Derby Girl led workout
The day’s fun comes to a close with a workout led by celebrity trainer Natasha Kufa at K-Swiss, located at Main Street and Ocean Park Boulevard. Everyone who has enjoyed this day of fitness should stick around for goodie bags, and a chance to be on the radio.
SPACE IS LIMITED!!