6 Effective Tips on How to Get Personal Training Clients

In recent times, there’s been an explosion in the number of people looking for fitness solutions to improve their health. As a result, the personal training industry has been experiencing steady growth over the last five years. It would seem safe to assume that there’s never been a better time to be a personal trainer. However, that’s just half the story.

It can still be tough to make it in the personal training industry. GO Mammoth, and other similar companies that are offering employee wellness plans, fitness classes, and corporate sporting events are giving personal trainers indirect competition. So let’s not forget the fierce direct competition that exists from other personal trainers. According to estimates, there’ll be more than 300,000 personal trainers in the US in the near future.


Clearly, you’ll be a successful personal trainer if you not only offer quality service but also have some marketing smarts to help you stand out from the competition and find new clients. Here are the critical steps to take to help you achieve that.

Make Good Use of Local SEO

The most important audience for your personal training business is the community you’re located in. And when these people start to talk about hiring you for personal training will likely bring more clients to your training. Therefore, it will be advisable to maximize your impact on these people as it will lead local bloggers to talk about the personal training you offer making your website obtain natural links locally.

In the past, when people wanted new personal trainers, they would find them through print advertising or word of mouth. However, these days, they’re most probably going to conduct a Google search. For that reason, it’s vital that your business ranks on the first Google search results page for PTs in your location.

When incorporating keywords for local searches, your primary focus should be your homepage. Let’s say you’re a personal trainer in Boston. You should have the keyword “Boston personal trainer” in several parts of your homepage, namely:

  • The homepage title
  • The H1 title tag
  • Metadata
  • Within the written content (which should contain information about you, the services you offer, success stories, images, videos and more)

Your homepage should also include your business name, address, email, phone, and any other data relevant to your business.

Once you’re done with your homepage, you can optimize other web pages for different keywords that are in line with the services you offer, for example, “muscle gain,” “weight loss,” and “diet plans.” Add your location to help you rank for local search queries like “diet plans Boston” and “weight loss Boston.”

Local directories are a vital part of your local SEO strategy. Be sure to submit your business profile to directories like Google Places, Yahoo Local, and Bing Local. Your profiles should have links to your site. Your NAP (Name, Address, and Phone Number) is one of the most important ranking factors for these directories. It simply refers to the contact information of your business. The more the citations with your NAP information, the better your chances will be of ranking higher in local search results. Therefore, company NAP should be consistent across the internet.

Encourage Customer Reviews

Think back to some of the factors you consider before buying products or services from online stores. Reviews are one of the things you check, right? That’s what most other people do as well. Actually, 88 percent of consumers read reviews to establish the quality of local businesses. Reviews are a significant ranking factor on local directories. Having a review score on these directories also increases your click-through rate.

There are many innovative ways through which you can get reviews. For example, you could email past clients and include links to the review sites. If you’re starting your personal training career, you could offer free sessions to a few people and ask them to review your business.

Testimonials from past and current clients are excellent marketing tools that you could place strategically on your website and information material like rack cards and brochures to significantly elevate your professional profile and attract many new clients.

Create a YouTube Marketing Campaign

As a personal trainer, you’re a walking billboard for your business. You’ll need to look the part for people to believe that you can help them get good results.

Video advertising gives you a fantastic opportunity to show that you live the lifestyle you’re promoting. Consider creating a YouTube channel for your business where you can provide diet tips or post workouts. A YouTube channel will also boost your SEO efforts. Be sure to incorporate keywords into your video titles, descriptions, and tags.

The videos and text combined will help portray you to be a fitness expert.

Start a Blog

A blog with nutritional facts, workout tips, and other useful content can be a valuable information source that your target audience will want to keep returning to. Add a blog to your current website to act as a hub for all your articles on personal training. It should be in your website’s main navigation.

You’ll need to write articles on topics that people actually want to read. Start by researching the keywords with a good search volume. Google Keyword Planner and SEMRush are excellent tools you can utilize for your research.

Another excellent marketing strategy you can use to grow your PT business is guest blogging. Reach out to influencers and your favorite fitness bloggers and offer to write a post for them. You could also suggest a guest post swap — that is, you write a post on their blog and they also write for yours. In this case, you should make sure that you include links to your website in your guest posts and reply to all comments. These guest posts will help improve your site traffic and build your authority in the personal training field.

Invest Your Time in Social Media

The current fitness-obsessed generation has been taking the social media world by storm with campaigns such as #NoPainNoGain and #EatClean. You have to leverage the immense marketing power of social media to promote your business and maximize your reach.

It isn’t enough to just set up accounts on different social media platforms. You need to be active by regularly posting helpful content, such as:

  • health tips and tricks
  • success stories
  • responses to questions and comments
  • sale-oriented offerings
  • posts from other influential sources

Your social networks should contain links to your website. Similarly, your site should provide links to your social media profiles to make it easy for people to follow you.


Including rewards in your marketing strategy can help you gain an advantage over competitors. Rewards tend to motivate people to take the next step.

Consider adding awards or tiers to your personal training programs. When customers move to a higher level in the programs, you could reward their efforts in several different ways like:

  • sending congratulatory messages
  • giving free passes and branded merchandise
  • offering discounts on training sessions
  • holding special events for top achievers

Remember, marketing your personal training business is similar to the fitness plans you offer; they both require skill, consistent effort, and patience to yield the desired results.

Advice on How I Stay Fit at Conferences

I was fortunate enough to be in Las Vegas for the International Franchise Conference. I was one of 49 lucky winners of …the first annual NextGen Summit, an international competition that looked for businesses that had franchise potential. I’ve had ideas to franchise aspects of O2 MAX Fitness, especially our PromFit programs but had put it on the back-burner for a while to focus on other aspects of the company. The #IFA2015 conference definitely fired me up to continue to pursue this part of the business.

The Jake Project

Our very own Jake Hines, best known for working with most of the kids that come into our studio is officially getting certified to become a personal trainer! Follow his journey as he shares his experiences and knowledge along the way!

Monday Night Runs @ K-Swiss

Join us every Monday night for a run w/ KSwiss, Los Angeles Run Club, and O2 MAX!!  We meet at the KSwiss store on Main St. in Santa Monica and run about 3-8 miles. We will be helping YOU get ready for The Santa Monica 5000!! GREAT opportunity to get faster, stronger or just surround yourself with some fun/cool people and get inspired to run your first short race!!

Send us a message if you want to join us!!

Tour de Fitness: August 14, 2010

3rd Annual Tour de Fitness Presented by Accusplit

Tour de Fitness began as a local guerilla marketing campaign to raise awareness on youth fitness. TDF has received several awards and recognition to date: Best Guerilla Marketing Tactic by USC in ’09, a presenter at the annual IDEA Fitness convention in ’10, as well as a nomination for the best event from the Governor’s Fitness Council in ’10. TDF and has grown to include the community and business at large as community rallies to spread the importance of youth fitness. O2 MAX is excited to not only partner with KooDooz, (a cause based company for kids) for the second year in a row, but to also have the support of the Santa Monica Chamber and Buy Local of Santa Monica.

Slathered in a war paint of sunblock and clad in army colored shirts, wearing Accusplit pedometers the Santa Monica community rallies to support youth fitness.

Host Daniella Monet, from Nickelodeon’s Victorious, will lead the marchers as they walk 6 miles stopping to hydrate, refuel and engage in various fitness activities led by:

  • YogaWorks & Kim Rowe
  • Celebrity Trainers Natasha Kufa & Dion Jackson
  • Dance Instructor & Choreographer Ilyse Baker (also teaches Daniella Monet dance)
  • Angel City Derby Girl led workout

The day’s fun comes to a close with a workout led by celebrity trainer Natasha Kufa at K-Swiss, located at Main Street and Ocean Park Boulevard. Everyone who has enjoyed this day of fitness should stick around for goodie bags, and a chance to be on the radio.


Summer Internship Opportunities

Summer Internship Program – 2010


  • Hands-on experience in an entrepreneurial business environment in the youth fitness industry.
  • Work closely with the management team on a variety of projects including program development and launching, event planning, marketing techniques, business development, and social media strategies.
  • Opportunity to develop professionally in an environment that encourages new ideas, entrepreneurs, innovative ways of thinking and an enthusiasm to learn


O2 MAX is a youth fitness company with a home base in Santa Monica, CA. Our mission and goal is to engage the youth population locally and nationally in order to educate kids about healthy eating, the importance of exercising, and how to integrating both into a well-rounded lifestyle.

We have branded ourselves as the “go to” company for anything regarding youth fitness. We specialize in online fitness programming for high school and college-aged students.  We also have a Family Fitness program that allows families to work out together. We seek to motivate today’s youth through non-traditional methods: we combine social media, internet communication, and real-world interaction.

Additionally, O2 MAX is heavily involved in the community: we offer fitness classes at many of the local schools, nutrition and fitness workshops, and puts on two large events in Santa Monica yearly (Tour de Fitness and Energy Rocks).


Business Development and Operations:

o      Brainstorm and implement new strategies and avenues to expand O2 MAX as a business

o      Develop and cultivate new partnerships with O2 MAX

o      Account management with clients, vendors and existing partnerships

o      Online e-commerce store –implement strategy to help grow revenue

o      Assist in streamlining all operations and procedures at O2 MAX


o      Effectively implement O2 MAX’s Marketing & PR strategy

o      Brainstorm new innovative ways to promote O2 MAX and its several programs and services (i.e. guerrilla marketing strategies, street marketing, event planning, etc)

o      Work with existing marketing team to refine and perfect existing marketing strategies

Website and Technology

o      Maintain and improve existing WebPages and social media pages

o      Assist in fitness programming process

o      Research new ways for us to improve our companies internet profile as a whole

o      Work on web design and graphic design projects


o      Using digital video, audio podcasting, social and online media, our goal is to strengthen our stand against obesity in our youth and increase family fitness on a global scale.

o      Our current projects include the development of a fitness/exercise video library and production of live streaming web shows. Additionally, we have just begun pre-production on audio podcasts for distribution in iTunes and via our website.

We are looking for a progressive, creative film student to help us capture our message through storytelling in short bursts. Our demographic is young people and their parents. We need to reach them in bits and pieces. We produce live video streaming shows like: “Ask the Trainer” which we will turn in to video podcasts to be distributed after broadcast and distributed via iTunes.


– Capture and editing of O2 Max video and audio productions
– Transcribing audio in to show notes for each episode
-Editing assets uploading them to our website, iTunes and other online channels (YouTube, Facebook)
– Collaborate on projects, providing input for stories, storyboarding and creating a look and feel for O2 Max
– Other responsibilities as agreed upon with the staff


– Demonstrated understanding of editing process for audio and video, including familiarity with web-friendly file types and conversion
– Demonstrated proficiency using a Mac computer
– Demonstrated interest in fitness and web media
– Demonstrated ability to work with aggressive deadlines in a fast-paced environment
– Basic but demonstrated experience using various sound and video media types
– Proven ability to learn about web technologies, processes, and protocols
– Proven ability to work in a team environment
– Strong organizational skills
– Strong desire to learn iMovie and FinalCut Studio video editing software

If interested in summer internship message for an application and submit your resume. We are seeking interns who are willing to come into our studio in Santa Monica at least 2 times a week (flexible hours), however, we will accept applicants who are not local and will be evaluated based on merit.

Thinking on the Move

It’s been difficult to start my workout since I’m still moving. To be honest I haven’t started. Nonetheless, I have devised a way to try to work out while I’m moving. For instance:

I now have FIVE flights of stairs to go up and down on now.
When I have to carry a box up the stairs, I kind of hold my stomach in, making it tight, it gives a burning sensation. I also wear a sash around my waist so I don’t hurt my back. I’m not sure if this is doing anything but it burns slightly so it must be doing something. Also, when I go up the stairs but I’m not carrying anything, I go up one stair, go back, go up three stairs go back, and so on. Sort of like suicides. Until I get all settled this is the only thing I can come up with as a way to get fit while moving into my new house.
After moving a lot of boxes and unpacking, I drink lots of water and much on a granola bar. Or I’ll drink my crave blocker type of shake, I personally use Herbalife and/or Attain. They both taste great and are filling.

MAX Results

Starting February 1, 2010, some of the members of O2 Max began working hard to reach their fitness goals, both long-term, and short-term.  We set up a Boxing work-out and a work-out targeting large muscle groups.  After working on the treadmill and bike for cardiovascular activity, the kids really enjoyed boxing as a GREAT substitute for burning off some calories and getting their heart rates up.  The exercises shown below were done in a circuit; so after 2 minutes of doing an exercise, the kids would have 30 seconds to get to the other exercise station and have a minute to rest before starting again with the new exercise.  Resting in-between sets is extremely important because it allows your body to restore its lost Creatine Phosphate/ATP; Phosphagen.  This allows the muscles to refuel for the next set allowing for growth.  Whatever your fitness goal is, how much rest you will take in-between sets will be different.  Here are the exercises are done on the circuit:

1) Warm up with 10 mins of your cardio choice.
A. Boxing, jabs while running in place
B. Cable Rows for a minute
C. 10 push-ups then 15 yoga ball crunches, then repeat for a minute
D. Squats with medicine ball throw

A’. Jump Rope with various jumping, 2 hops on one leg then 2 on the other/side jump
B’. Barbell squat
C’. Shoulder Press
D’. Dips

Finish with stretching for 5 mins.

All of this was accomplished in 1 hour, which is plenty of time to work-out and produce results.  Many people believe that it takes a couple hours to the gym to see results which aren’t true!  When you go to the gym, come prepared knowing what exercise, weights, and machines you are needing to use so you don’t waste time roaming around the gym taking away time from your work-out.


Family Fitness f2

$50 annual membership

Calling all parents!

The Family Fitness (F2) program is a year-long membership that gives families access to exciting monthly weekend events sponsored by local businesses. Join today, workout together tomorrow, develop positive habits that last a lifetime.

Youth obesity rates are climbing every year. There is a lot of talk about it, but not much effort is being put towards preventing it.

Our mission at O2 MAX fitness is to redefine fitness for youth by empowering them to embrace exercise, nutrition, and healthy living, and we do this by offering a diverse line of programming that pioneers the integration of educational, social and recreational elements. It has been said that people become who they are going to be by age 6. We want the future to be a healthier one. F2 is a way for parents to instill the fundamentals of healthier living in their children, by providing a family-friendly environment with fun events for parents and their kids.

More about how F2 works…

F2 is a yearlong membership, which includes events every month sponsored by local businesses. O2 MAX provides dynamic and interesting events that showcase businesses while exposing families and kids to as many different types of activities as possible to help get them moving.

F2 members get:
• A network of active parents
• Monthly workouts
• Sponsor discounts
• Social events
• Quality time with their kids