In recent times, there’s been an explosion in the number of people looking for fitness solutions to improve their health. As a result, the personal training industry has been experiencing steady growth over the last five years. It would seem safe to assume that there’s never been a better time to be a personal trainer. However, that’s just half the story.
It can still be tough to make it in the personal training industry. GO Mammoth, and other similar companies that are offering employee wellness plans, fitness classes, and corporate sporting events are giving personal trainers indirect competition. So let’s not forget the fierce direct competition that exists from other personal trainers. According to estimates, there’ll be more than 300,000 personal trainers in the US in the near future.
Clearly, you’ll be a successful personal trainer if you not only offer quality service but also have some marketing smarts to help you stand out from the competition and find new clients. Here are the critical steps to take to help you achieve that.
Make Good Use of Local SEO
The most important audience for your personal training business is the community you’re located in. And when these people start to talk about hiring you for personal training will likely bring more clients to your training. Therefore, it will be advisable to maximize your impact on these people as it will lead local bloggers to talk about the personal training you offer making your website obtain natural links locally.
In the past, when people wanted new personal trainers, they would find them through print advertising or word of mouth. However, these days, they’re most probably going to conduct a Google search. For that reason, it’s vital that your business ranks on the first Google search results page for PTs in your location.
When incorporating keywords for local searches, your primary focus should be your homepage. Let’s say you’re a personal trainer in Boston. You should have the keyword “Boston personal trainer” in several parts of your homepage, namely:
- The homepage title
- The H1 title tag
- Within the written content (which should contain information about you, the services you offer, success stories, images, videos and more)
Your homepage should also include your business name, address, email, phone, and any other data relevant to your business.
Once you’re done with your homepage, you can optimize other web pages for different keywords that are in line with the services you offer, for example, “muscle gain,” “weight loss,” and “diet plans.” Add your location to help you rank for local search queries like “diet plans Boston” and “weight loss Boston.”
Local directories are a vital part of your local SEO strategy. Be sure to submit your business profile to directories like Google Places, Yahoo Local, and Bing Local. Your profiles should have links to your site. Your NAP (Name, Address, and Phone Number) is one of the most important ranking factors for these directories. It simply refers to the contact information of your business. The more the citations with your NAP information, the better your chances will be of ranking higher in local search results. Therefore, company NAP should be consistent across the internet.
Encourage Customer Reviews
Think back to some of the factors you consider before buying products or services from online stores. Reviews are one of the things you check, right? That’s what most other people do as well. Actually, 88 percent of consumers read reviews to establish the quality of local businesses. Reviews are a significant ranking factor on local directories. Having a review score on these directories also increases your click-through rate.
There are many innovative ways through which you can get reviews. For example, you could email past clients and include links to the review sites. If you’re starting your personal training career, you could offer free sessions to a few people and ask them to review your business.
Testimonials from past and current clients are excellent marketing tools that you could place strategically on your website and information material like rack cards and brochures to significantly elevate your professional profile and attract many new clients.
Create a YouTube Marketing Campaign
As a personal trainer, you’re a walking billboard for your business. You’ll need to look the part for people to believe that you can help them get good results.
Video advertising gives you a fantastic opportunity to show that you live the lifestyle you’re promoting. Consider creating a YouTube channel for your business where you can provide diet tips or post workouts. A YouTube channel will also boost your SEO efforts. Be sure to incorporate keywords into your video titles, descriptions, and tags.
The videos and text combined will help portray you to be a fitness expert.
Start a Blog
A blog with nutritional facts, workout tips, and other useful content can be a valuable information source that your target audience will want to keep returning to. Add a blog to your current website to act as a hub for all your articles on personal training. It should be in your website’s main navigation.
You’ll need to write articles on topics that people actually want to read. Start by researching the keywords with a good search volume. Google Keyword Planner and SEMRush are excellent tools you can utilize for your research.
Another excellent marketing strategy you can use to grow your PT business is guest blogging. Reach out to influencers and your favorite fitness bloggers and offer to write a post for them. You could also suggest a guest post swap — that is, you write a post on their blog and they also write for yours. In this case, you should make sure that you include links to your website in your guest posts and reply to all comments. These guest posts will help improve your site traffic and build your authority in the personal training field.
Invest Your Time in Social Media
The current fitness-obsessed generation has been taking the social media world by storm with campaigns such as #NoPainNoGain and #EatClean. You have to leverage the immense marketing power of social media to promote your business and maximize your reach.
It isn’t enough to just set up accounts on different social media platforms. You need to be active by regularly posting helpful content, such as:
- health tips and tricks
- success stories
- responses to questions and comments
- sale-oriented offerings
- posts from other influential sources
Your social networks should contain links to your website. Similarly, your site should provide links to your social media profiles to make it easy for people to follow you.
Including rewards in your marketing strategy can help you gain an advantage over competitors. Rewards tend to motivate people to take the next step.
Consider adding awards or tiers to your personal training programs. When customers move to a higher level in the programs, you could reward their efforts in several different ways like:
- sending congratulatory messages
- giving free passes and branded merchandise
- offering discounts on training sessions
- holding special events for top achievers
Remember, marketing your personal training business is similar to the fitness plans you offer; they both require skill, consistent effort, and patience to yield the desired results.